India’s largest fashion community and fashion discovery-commerce app, Wooplr announced the investment made into the company by industry veterans. The Co-founders of InMobi who include Naveen Tewari, Abhay Singhal, and Amit Gupta and Piyush Shah, Chief Product Officer at InMobi, Raghunandan G, Co-founder, Taxi for Sure and ex-Puma India CEO Rajiv Mehta have invested in Wooplr and will join Wooplr as Advisors to the Board.
Naveen & his team’s experience in building scalable products like Miip, the InMobi discovery platform, can be leveraged by Wooplr to scale its product, and bring to life its vision of reaching 100 mn women in India by 2020 (currently the platform is used by 2 Million women in India).
Raghunandan, co-founder of TFS & known for his operations prowess, understands deeply the task of scaling a consumer focussed business. Wooplr seeks to leverage this knowledge to scale their fashion commerce efforts nationally while maintaining unit economics around orders.
Rajiv, ex-Managing Director-South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd. Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry.
“It is a proud moment for Wooplr to have such industry veterans joining us as advisors to the board.” said Arjun Zacharia, CEO, Wooplr. “Naveen and his team from InMobi, Raghu, and Rajiv have immense reputation and experience in their respective businesses and I am sure Wooplr will gain both in reputation and in knowledge from these folks. Their advice to the Board will add significant value to our leadership team. We already have 2 million women on the platform, 20,000 transactions a month, and the average bill size is Rs 1,200, almost double that of horizontal e-commerce players. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018.”
Naveen Tewari, Founder & CEO, InMobi said, “I believe Wooplr is a unique product in the Indian market that has solved the fashion discovery problem for consumers & brands. This makes me confident that Wooplr has the capability to change the current paradigm in online commerce.”
Raghunandan G, Co-founder & CEO, Taxiforsure, said, “Fashion is a big growth driver in the ecommerce space and Wooplr is in the forefront of being able to capitalise on this growth, with scale they have achieved by reaching 1.5 Million women in India. I am happy to be part of the advisory team and look forward to helping Wooplr in its journey.”
Commenting on his joining as Advisor to the board for Wooplr, Rajiv Mehta said “I see Wooplr as a beacon leading the fashion commerce industry away from the discount & sale driven black hole to deliver a new way to shop for fashion, with their focus on balancing commerce, content, and community. I look forward to contributing to this revolution that Wooplr leads.”
