Cabela’s Incorporated announced a partnership for in-store service across Cabela’s locations. The Theatro service will enable Cabela’s employees to use voice-controlled, wearable devices to better serve customers and improve store operations.
Understanding that efficient communication is critical to consistent retail operational execution, Cabela’s was looking for a solution to replace two-way radios to streamline communications across the organization, improve day-to-day in-store operational execution and foster teamwork.
With Theatro, Cabela’s found a robust solution that solves their in-store communications challenges, which includes a suite of innovative person-to-machine apps for employee indoor location and inventory review, request and respond apps to measure and improve customer service, and to gain insight into employee performance.
“We selected Theatro’s innovative service because it provides our employees with a simple to use solution for communicating with each other as well as accessing critical, in-the-moment information from store management, product experts, headquarter teams and store systems to quickly answer customer questions,” said Michael Copland, EVP and COO of Cabela’s. “Also, the solution allows our management team to be connected to our Outfitters in a more meaningful and actionable way. This helps us fine tune our operational processes and maximize labor savings.”
“Theatro is very excited to be chosen by Cabela’s for an extensive partnership,” said Chris Todd, CEO of Theatro. “We strongly believe that store employees should be "heads-up and hands-free" when engaging with customers. Better enabling those employees in the store can be a huge differentiator for retailers as they look to meet the needs of the mobile-enabled customer of the future. Innovative retailer’s like Cabela’s recognize the importance of providing their store employees with the ability to instantly access useful information to deliver an outstanding customer experience.”
