Haier Group Overseas Customer Service, a leading company in global white home appliance, has recently adopted Oracle Service Cloud to build a new overseas service managing platform, with an aim to improve Haier’s overseas service and achieve multi-channel interaction with customers.
As the first home appliance company to start using RightNow in APAC, the first phase of this project went live at the end of 2013 in India. Capgemini China facilitates Haier to improve the customer experience and reputation with a multi-channel consolidation including social network monitor and customer care communication as well as crisis management for emergencies with Capegmini India devoting.
With the popularization and development of social media and the internet, over the past several years, there are great changes in how customers are getting information and how they purchase goods, which requires enterprises to establish fast interaction system based on users’ needs.
As the first home appliance company to start using RightNow in APAC, the first phase of this project went live at the end of 2013 in India. Capgemini China facilitates Haier to improve the customer experience and reputation with a multi-channel consolidation including social network monitor and customer care communication as well as crisis management for emergencies with Capegmini India devoting.
With the popularization and development of social media and the internet, over the past several years, there are great changes in how customers are getting information and how they purchase goods, which requires enterprises to establish fast interaction system based on users’ needs.