The Data Driver

Ericsson has published its latest ConsumerLab report - Merged Reality - revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality, and that 5G will be a key technology for such experiences to become mainstream.
The report reveals that when boundaries between people’s perception of physical and virtual reality start to blur, this could result in a drastic impact on lives and society. The way we live, work, and consume information and media will fundamentally change.
Realities will not merge if the user is tethered to a computer or cut off from physical reality. Early adopters of VR/AR expect next-generation networks like 5G to play a central role. Thirty-six percent have expectations on 5G to provide VR/AR mobility through a stable, fast and high-bandwidth network. Thirty percent of early adopters also expect 5G to enable tethered headsets to become wireless.
Key findings of the latest report include that 7 out of 10 ea…

ITC Infotech announced a joint collaboration with PTC and Oracle to offer an Augmented Reality (AR) solution for Connected Service. The shift to Service-based revenue models is forcing enterprises to re-imagine the Service function with technology relevant for future-ready business. “Augmented Reality for Connected Service” is an ITC Infotech solution driven by the collaboration between industry leaders from Oracle, PTC & ITC Infotech’s Digitaligence team.
ITC Infotech, a Platinum level and Cloud Standard member of Oracle PartnerNetwork and long-standing strategic partner with PTC, developed this solution by drawing upon proficiencies and expertise in delivering Customer Experience (CX) and digital transformations for Service across a multitude of industries. This solution is aimed at improving self-service, assisted service & field service interactions for B2C and B2B industries. Improved service outcomes and a stellar service experience is expected to enable customers to im…

Augmented reality (AR) is believed to enhance and expand your view of the real world with computer-generated outputs, including sound, video, graphics, or GPS data. The discussion around augmented reality became obvious when Google Glass was launched a few years back. Most recently Pokemon Go again created buzz around augmented reality. AR has exciting implications for everything from education, defense, healthcare, and advertising, to construction, automotive, games, and much more.

Although the adoption of augmented reality (AR) in the enterprise is still in its infancy, AR technology has matured to a point where organizations can use it as an internal tool to complement and enhance business processes, workflows and employee training, according to Gartner, Inc. Gartner said that AR facilitates business innovation by enabling real-time decision making through virtual prototyping and visualization of content.