The Data Driver

Following the success of its first two stores in Chennai, ACER, the leading laptop and PC player in India, announced the launch of its another exclusive store in Chennai. The new store opened its doors to the public on 16th June, 2017 at Trinity Shopping complex at Ashok Nagar - Chennai. The company collaborated with Comcare, one of the leading entities dealing in computer and computer accessories in this region.
Situated in Ashok Nagar, the store will help Acer to take the retail store experience to a wide base of customers where they can get expert consultation from trained professionals for their PC hardware purchase. The store will sell a wide range of Acer laptops, 2 in 1s, convertibles, desktops, projectors and monitors. 
Addressing the launch, Mr. Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India says, “With the launch of our third store in Chennai, we intend to provide a seamless experience to our customers and empower them to have hands on experience on Acer’s…

Acer has announced two new sleek all-in-one desktops, namely the 27-inch Aspire U27 and 23.8-inch Aspire Z24. With 7th Generation Intel Core processors and optional Intel® Optane™ Memory, both devices provide a powerful and responsive Windows 10 experience, while adding a touch of style to the home environment. 
The 2017 iF Design Award-winning Aspire U27 boasts an impressive ultrathin 12 mm (0.5 inch) chassis with an elegant diamond-cut v-shaped metal stand, bringing a new dimension to home computing and entertainment. With a 27-inch Full HD wide viewing angle display (1920 x 1080), and a specially designed subwoofer bringing powerfully deep bass, this all-in-one provides entertainment with a punch.
“We extremely excited to be bringing our innovative LiquidLoop fanless cooling system to our all-in-one PCs,” said Jeff Lee, General Manager, Stationary Computing, IT Products Business, Acer Inc. “The cooling system has enabled us to create the Aspire U27’s award-winning ultraslim design…

Acer announced that it has pledged to invest US$ 10 million in the IMAX VR Content Fund, which will support the development of high-quality and immersive VR content. Acer is among a group of likeminded companies, including leaders from the media and entertainment industry, who are investing in this fund and seeking to bring VR experiences to the next level.

Acer took the wraps off of its Ultra-Affordable 2-in-1 Notebooks and expanded two new additions to its commercial product portfolio at Computex 2016 today. The two 10-inch 2-in-1 notebooks i.e. Acer Switch V10 and Switch One10 designed for students and budget-conscious families; provides the best of both worlds to those who desire productivity and entertainment in one smart device. Acer also expands its commercial product portfolio: the Acer BM320 4K UHD monitor for graphics and video professionals, and TravelMate P2 series notebooks, equipped with Windows 10 Pro, in 14- and 15.6-inches for small and medium businesses. The new products are engineered with features that help professionals get their jobs done efficiently.

Acer One, a 2-in-1 device with a notebook and tablet combined in one flexible device with four modes for touch, typing, viewing, and sharing, is now available across retail stores in India.
The Acer One is targeted at young consumers, who are always online - be it social networking or browsing the web, are avid online shoppers, love playing online games or watch movies, anywhere and anytime. The device is best suited for consumers who are looking for a compact, portable and multi-functional device for balancing productivity and entertainment.

Acer India unveiled a new BYOC (Build Your Own Cloud) solution which enables customers to seamlessly integrate their PC and mobile devices for accessing data — anytime, anywhere. With this launch, Acer reiterates its transformation into a “hardware + software + services” company. Offering unlimited storage, BYOC is a world where anyone can easily create, personalize and enjoy their connected universe on any device. By using Acer BYOC, consumers can effortlessly build a friendly and personal cross-platform, multi-device cloud without a significant investment in time and resources.
Unveiling the cloud solution, S. Rajendran, Chief Marketing Officer, Acer India, said, “Cloud technology is a disruptive concept and the industry, realizing its potential, is working towards unlocking its full range of capabilities. Acer is spearheading value-driven change by handing over the power of the cloud to the people.”

The world is inching towards an era where tech devices would entirely different. The giants such as HP, Lenovo, Acer, Dell and others who ruled the PC world with their powerhouse laptops and desktops for years are faced with a challenge to stay alive in a world where their traditional tools are redundant. The PC would no longer be wanted. When they fought for market share earlier who could see the growth opportunities in the PC market. But now they are facing a stiff competition from Apple, Samsung and other handheld makers in the world who have eaten their market.