The Data Driver

Adobe launched its newest cloud offering, Adobe Document Cloud, a modern way to manage documents at home, in the office and across devices. Adobe Document Cloud consists of a set of integrated services that use a consistent online profile and personal document hub.

Prestige is a long-time Adobe customer, using Adobe Photoshop and Adobe Illustrator as key business software in various stages of project execution. In the initial stage of idea creation and project conceptualization, the design team makes a presentation of project concept. "It's a collage of various photos and ideas to depict the overall project," says Aditya Muley, business development and design manager at Morph Design Co., part of the Prestige Group. "In this stage, we use Photoshop extensively to edit multiple photos from the inventory and also from the Internet." The team also uses Illustrator if there is a need to create ideas from scratch. "Illustrator is useful when there is a requirement to create wall paper and other designs of interior items," says Muley. Once the concept is approved, the property floor plan and the layout is developed using AutoCAD or 3ds Max software. In this stage of concept development, the Prestige design team once ag…

Adobe announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud. This new integration, in combination with Adobe , enables publishers and brands to create, deliver and measure experiences across content-rich apps, like digital magazines, and the Web using one set of assets. As a result, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices. With DPS customers using Adobe Creative Cloud to create stand-out apps, today’s announcement underlines the new connections the company is forging between its unrivaled content creation technologies and industry defining digital marketing solutions.

The mobile mandate has never been clearer. According to a recent Forbes Insights report commissioned by Adobe, which…

Adobe India revealed findings of a survey conducted to understand the usage pattern and benefits provided by Adobe Acrobat, the industry standard for PDF software. The study reiterated Acrobat’s ubiquity in document management with over 95% rating it as highly productive for their workflows. The study also revealed new insights into features Indian knowledge workers are keen to use in the near future.

The survey shows Indian knowledge workers are yet to realize the full potential offered by Acrobat with a vast knowledge gap on the range of features that Adobe Acrobat offers professionals. Some examples are:

·         Digitally signing documents: Only 28% sign documents digitally at present but over 54% would like to do this in the near future.

·         Send rich media files such as videos in PDF: Acrobat allows you to combine spreadsheets, web pages, documents, Adobe Flash Player compatible videos, and more in a rich PDF Portfolio that packs a professional punch. Only 13% are using thi…

At NRF 103rd Annual Convention & EXPO, Adobe announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions. This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized customer experience. In addition, Adobe today introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign.

Adobe India announced a special offer for photographers, whereby they can purchase Photoshop CC and Lightroom5 for just Rs. 499/- a month on an annual subscription. This special offer is available for a limited time for all photographers including professionals and hobbyists till December 2, 2013. Customers will receive access to Photoshop CC, Lightroom5, 20GB of online storage; access to Behance ProSite and Creative Cloud training resources along with ongoing upgrades and updates. The plan has been designed exclusively for Photoshop customers focused on photography. More details can be found here: https://creative.adobe.com/plans/offer/photoshop+lightroom

Adobe unveiled new features and functionality for Adobe , a key element of Adobe Marketing Cloud. The upgrades are designed to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on critical insights for their business. New features include predictive capabilities, advanced real-time reporting and data visualizations, video advancements and powerful mobile app .
“Today’s marketers are being held accountable for consistently improving the returns they can deliver on marketing spend,” said Bill Ingram, vice president of Adobe and Adobe Social, Adobe. “New Adobe capabilities like predictive and data visualization will help marketers understand the effectiveness of their marketing campaigns and drive better business results.”