The Data Driver

Twitter India has rolled out TwitterLite in India in order to reach out to masses during the IPL season in India. The company has launched this in India exclusively. Twitter has launched this in association with Vodafone India. The company believes that it will help the social network become more popular in the region and take it to the masses in massive way.

Twitter stands for freedom of expression and people being able to see all sides of any topic. The global live communication platform announced three changes today -  stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.

State elections have emerged as the biggest trend recently where all parties will taste their strength before the 2019 elections. In preparation for India's state elections, Facebook has introduced two tools to help encourage civic participation.

Twitter is the live connection to news and culture and this reflected during the recently concluded #Budget2017 when people flocked to the platform for live breaking news and to know what’s happening. Conversations on Twitter on the Union Budget 2017 echoed the nation’s mood and its temperament towards an event of national significance.

Close on the footheels of Facebook, Twitter today announced that now anyone can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience - all through a Tweet.

India has a flourishing entrepreneurial culture with over 51 million registered SMBs according to a Zinnov market research report in January 2015. Today, these small and medium-sized businesses (SMBs) benefit in multiple ways with an active presence on social media, including Twitter. In September 2015, Twitter opened up its self-service ad platform to India, and 200 other countries and territories around the world, to encourage the growth of SMBs. The purpose? To help SMBs achieve their business goals by using Twitter’s diverse targeting features to reach millions of Twitter users - that too on a budget of their choice.

Indians are far ahead of their Asian counterparts in the use of social media to get customer service response from companies. 71% Indians have used social media at least once in the past one year for customer service, more than twice that of Japan (29%) and ahead of Hong Kong (50%), as per the findings of the American Express® Customer Service Barometer released today.

Facebook CEO Mark Zuckerberg and his wife Priscilla Chan are going to become parents soon as Priscilla is expecting a baby girl. Zuckerberg made this official by annoucing this to the world. It will their first baby.

Hyundai Motor India has achieved over 5.5 million fans on Facebook and over 17.5 million video views on YouTube. These milestones are a part of Hyundai’s strategy to actively reach out to a larger cross section of customer base and engage on a real time basis through social media platforms.

By Kathy Pretz, IEEE
Facebook, Pinterest, Twitter, YouTube, and almost any other social media platform that comes to mind have found their way into STEM classrooms. Not because the students are peeking at their smartphones but because educators are using the platforms to add pizzazz to their lectures.
Whether through scientific experiments on YouTube, do-it-yourself projects demonstrated on Pinterest, or tweets about research papers, forward-looking educators are harnessing the power of social media and other technological innovations to inspire youngsters about STEM topics.
“We need to open the classroom to embrace technology, social media, online learning, the DIY maker movement, and all kinds of new things,” says Dusty Fisher, chair of the IEEE-USA Precollege Education Committee and a long-time STEM advocate. “We’ve known for years that if students are physically engaged instead of being lectured to or shown slides, they will learn more and retain more.” Fisher and other IEEE membe…

Social media usage is high among young, urban Indians. It has become popular in a short span due to its reach, frequency, opinion sharing, and ease of use. Frost & Sullivan's recent study "Impact of Social Media on Online Shopping Behavior in India" studies the effect of social media on online shopping among Indians, and covers the benefits of social media, how it can be applied by enterprises to their advantage and presents an overview of future online retailing trends in the country.

The study (https://www.frost.com/q283858376) found that more than 60 percent of internet users in urban India spend four hours and more a day browsing for various purposes such as entertainment, networking, business, academics, shopping, etc. Over 130 million Indians are connected to the Web via fixed and mobile broadband, over 60 million are registered on Facebook and 20 million on LinkedIn. Frost & Sullivan finds that nearly 50 percent of young urban Indians spend more than two …

Only 10% of enterprises are realizing significant improvements to their business as a result of social media investments. Despite the hype and increased investments, it seems that enterprises are still struggling to make the most of social media according to a global trend report published today by Tata Consultancy Services - the leading IT services, consulting and business solutions organization.
Entitled Mastering Digital Feedback: How the best consumer companies use social media, the research shows that while social media is being taken seriously by most enterprises - more than two thirds have at least one FTE committed to social media, and the average company will spend $19 million on it and employ 56 people - significant benefits are not being achieved most commonly due to information not reaching the right functions.
Satya Ramaswamy, Vice President and Global Head of TCS Digital Enterprise at TCS comments: “Despite ready availability of digitized consumer-to-consumer interactio…