Recently the startup culture has spread like a virus. But start-ups
are always on the edge as the pressure to perform in the presence of
established biggies gives them minimum turnaround time. The cut throat
competition tries to barricade at every step. They lack experience, recognition,
technology, resources and, above all, toughness to stay alive in the merciless marketplace.
This is the reason that most startups fail in their first year itself. Another
reason for their failure can be attributed to the several factors such as no-market
research and quality talent. Most of them do not come with a mindset to
compete. Instead they are trying to get business to support them. But that is
not enough. Others have great idea which they want to execute without doing the
market survey and realizing the challenges that will stop them from moving
forward.
Making organizations digitally enabled