After launching its first series of Smartphones, a Chinese electronics OEM / ODM major, iVOOMi announces its investment of Rs. 250 cr. in order to further strengthen its niche in the Entry level Smartphones segment in the Indian market. The company focuses on strengthening its foothold in the market through strategic alliances with technology and retail giants.
The investment will be planned in two phases. In its foremost phase, the company will be investing in futuristic technologies to bring advanced products at an affordable price & will also focus on setting up its manufacturing capacity in India. The company also plans to invest in order to propel its online retail penetration across Tier - 2, 3, 4 towns in India through a series of strategic association with retail partners.
Mr. Ashwin Bhandari, CEO said, “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission…
The investment will be planned in two phases. In its foremost phase, the company will be investing in futuristic technologies to bring advanced products at an affordable price & will also focus on setting up its manufacturing capacity in India. The company also plans to invest in order to propel its online retail penetration across Tier - 2, 3, 4 towns in India through a series of strategic association with retail partners.
Mr. Ashwin Bhandari, CEO said, “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission…